Is there any brand that can survive without having a healthy and thriving relationship with its stakeholders? Not in today’s world, they don’t. Today’s customers are more efficient, shrewd, and critical of the products and services of a brand that they prefer. They do the digging themselves rather than resort to anyone to unravel information about a particular business. Though this is good, it can also prove to be consequential for businesses if they do not ensure that a user-centric narrative is being put out there to warrant their stability. Of course, every business is not able to do this on its own. It’s a different paradigm, and experts are needed to assist brands in engaging with their audience. This whole process pertains to PR, and businesses need consumer PR agencies that specialize in building brand stories and narratives that address the consumers’ concerns in the best manner.
Now, if we delve deeper into the role of consumer PR agencies, these agencies assist your business in maintaining and enhancing its reputation while expanding its operational reach to new markets. Consumer PR agencies define how a business should interact with its target audience or the general public.
A consumer PR agency communicates the brand’s messages to the public. It develops the messaging and tools to reach the target audience. Companies use consumer public relations to build their brands' identities, communicate with their target audience, and build credibility.
Businesses are not successful if they lack a means of communication with the target audience. Consumer PR agencies are hired to deliver brand messages to customers through various tactics and techniques. Having the right messages to represent your brand’s identity is also very important, and consumer PR agencies help you develop that as well.
Consumer PR agencies are also important to build credibility for the brands. These agencies use tools like press coverage, articles, story publishing, and interviews to get the brand’s story to the target audience. Consumer PR agencies serve an important function and form a channel of good communication with the target audience.
There are a few steps you can take to get started with a consumer PR agency. These steps include reviewing the list given below:
Based on your brand’s industry, you can shortlist your top favorite consumer PR agencies from the comprehensive list given below. These should be selected based on their portfolio of brands and experience. Ideally, three agencies should be shortlisted, and then you can provide them a brief for further discussion.
Work with your internal team to figure out the scope of services before you hire an agency. This helps in establishing a clear understanding of the goals and results you are looking for. A good briefing document is the basis of a successful client and agency relationship. The brief should have your goals or required services, budget, and timeline.
A short-term project can only achieve a few goals. Positive impact comes from long-term relationships and consistent programs to achieve the goals. When hiring a consumer PR agency, it can be helpful to have a long-term contract with favorable terms for both sides. This helps establish a good client-agency relationship and gets you a better deal for PR.
Headquarters
Los Angeles, CA
Founded
2008
Company Size
3
If you're in an emerging industry, a founder or executive marketer for an ambitious brand or purpose-driven brand, you've come to the right place.
From startup to IPO, we build brand value. Our executive-talent-only model allows us to deliver extraordinary bespoke results that support your business goals.
Our clients love us. Based on our independently secured client reviews, we are proud to earn the following recognitions
Our strategies are digitally forward and combine emotional intelligence with data to support your business goals. We’re a team of big thinkers with an eye for detail who are fiercely protective of your reputation, tenacious in securing press coverage, and nimble enough to service the needs of growing businesses.
If you're ready to tackle your most ambitious goals, we look forward to connecting.
Some emerging industries we thrive in: SaaS, cannabis, drones, AI, natural products, GreenTech.
Headquarters
Northbrook, Illinois
Founded
1991
Company Size
57
Founded in 1991, Fishman Public Relations is known as the premiere PR firm in franchising. With a 30+ year proven track record, Fishman PR's integrated strategic public relations and content marketing programs are designed to generate quality franchise leads, as well as increase consumer brand awareness on national and local levels. Our services include B2B and consumer media relations, influencer relations, media interview training, crisis communications management, Grand Opening PR support, content creation for franchise lead generation (blogging, eBooks, White Papers, infographics, organic social posts, etc.). The franchise industry has voted its confidence in Fishman PR, choosing us as the No. 1 PR firm in franchising in Entrepreneur magazine's annual rankings of franchise suppliers for four consecutive years. Fishman PR is also a proud partner of the Worldcom Public Relations Group, an exclusive partnership of independent PR agencies across the globe.
Headquarters
Chesterfield, Missouri
Founded
2003
Company Size
11
Award-winning PR team based in the Midwest with unparalleled enthusiasm for helping clients communicate with their essential audiences through online and traditional means. Our philosophy is to help organizations define their unique stories and then tirelessly pursue relevant opportunities to match.
Headquarters
Manchester, Non-U.S.
Founded
2011
Company Size
20
PR Agency One is an award winning B2B and B2C public relations consultancy based in Manchester and London.We are different because very few PR consultants truly understand how to pull together campaigns that link media relations, SEO, digital marketing, website development and other marketing disciplines to ensure clients get the most value from their budgets.Gone are the days of appointing multiple agencies. Today’s marketing experts are multi-specialist and led by strategic public relations thinking. That is why PR Agency One is different and it is why organisations turn to us, time and time again.Media relations is the central pillar of PR Agency One and the consultancy isn’t home to ‘social media gurus’ either. Instead, what PR Agency One offers are strategies that start with media relations, but pull in insights from SEO and other digital disciplines to ensure campaigns work as well in the Sunday Times as they do on blogs, Twitter or YouTube.So if your PR agency is peddling tired media relations campaigns and you want to embrace digital media, but you still want classic PR agency services, then PR Agency One is the organisation for you.
Headquarters
Manchester
Founded
2001
Company Size
53
Hello, we're Brazen, the MOST AWARDED PR agency outside of London, based in Manchester. Home to big brands, big ideas and big results, we dare to be different and love to take our clients out of their comfort zones (because no magic ever happened there). Our 50-strong team of PR, social media, influencer and video content experts, delivers creative, strategic, results-driven campaigns for clients including wilko, Silentnight, Greene King, Showcase Cinemas, Butlin's, Baylis & Harding, La Redoute and many more. Our core services include PR, Social & Digital Media, Content Production, Influencer Marketing, Live Events & Paid-For Social Media. Plus we have three specialist in-house teams including:- -Brazen LIVE, our in-house studio team, producing cutting-edge video content from concept to delivery. -NEWSROOM, our team of former journalists and news specialists, delivering bespoke news-jacking programmes for clients. -Brazen BOUTIQUE, our hospitality team for entertainment and hospitality brands looking to make their mark in the North-west (still Brazen, but at boutique prices). Feeling Brazen today? Contact us and tell us your biggest PR challenge...and most daring dream. We'll be Brazen if you are ;) TROPHIES:PR Consultancy of the Year (CPIR 2023)Best Agency Outside London (PR Week 2023)Consumer PR Agency of the Year 2023, 2022 & 2021 (PR Moment Awards)Large PR Consultancy of the Year 2023, 2022 & 2021 (PRCA Awards)Large PR Agency of the Year 2023 (Prolific North Champions)Best PR Agency Outside London 2022 Highly Commended (PR Week)Team Culture & Community Award 2023, 2022 & 2021 (PRCA Dare & Grand Prix)Best Digital & Social Media Award 2023 (PRCA Dare & Grand Prix)Diversity & Inclusion Award 2023, 2022 (PRCA Dare)Best FMCG Marketing Campaign 2023 (PR Moment)Best Consumer Campaign 2022, 2021 (CIPR Pride)Best Staff Wellbeing Initiative 2021 (CIPR Pride)PR Stunt Of The Year 2019, 2020 (PRCA & PR Moment)Winners of 250+ awards
Headquarters
New York, New York
Founded
1992
Company Size
79
With expertise in brand development, social media strategy, content creation, creator relations, experiential design & events, and over 30 years in media relations, Magrino serves as the ultimate connector across the entire communications ecosystem to keep your story trending and driving consumer preference for your brand. That is the reason some of the world’s most revered lifestyle brands turn to us — and return to us. Magrino continues to be run by its Chairman & CEO Susan Magrino, along with a diverse team of communications experts focused on staying ahead of the ever-evolving media ecosphere. An all-star team, multi-category reach, cross-channel expertise, industry connections… Access granted. Magrino grants you access to the buzz and network you’ve been waiting for.
Specialized Service Agency (Public Relations)
Headquarters
Fort Lauderdale, FL
Founded
2010
Company Size
32
Red Banyan is a strategic communications firm with offices in Florida, Atlanta and Washington, D.C. specializing in public relations, crisis management/ crisis communications, social media, and marketing. Red Banyan combines creative thinking, steady judgment shaped by experience and a relentless commitment to achieving results for its clients.
Headquarters
New York, NY
Founded
2005
Company Size
15
BPM-PR Firm (Beautiful Planning Marketing & PR) is a leading PR firm known for crafting unique media messages that move the world by implementing innovative PR strategies and delivering unparalleled PR campaign results. Since 2005, the company has established itself as a trusted partner to prestigious global brands, enterprises, unicorn companies, and emerging startups. Recognized in 2021 by Forbes as One of America's Best PR Firms, the agency intricately designs media campaigns to layer and level up its clients’ PR efforts.This top PR Firm's commitment to excellence has been recognized multiple times, notably awarded by Newsweek as one of Americas Best PR Agencies for 2024. Highly regarded for cross-industry work in fashion, beauty, lifestyle, technology, wellness, experts, event PR, and corporate communications, BPM-PR intricately designs each media campaign to layer and consistently level up its clients' PR and media efforts. The process is achieved through media mentions and incorporating electrifying campaign ideas, strategic partnerships, sponsorships, awards, influencer engagements, events, and more. Though NYC based, the firm's clients span the globe with national and international PR campaign services. Prominent and esteemed brands on the BPM-PR Firm roster have included Armitron, Bellabeat, The Moulin Rouge, Sabon, The Mane Choice, iOne Digital, Cougar Shoes, Us Weekly's Most Stylish New Yorker Event, The Dance Magazine Awards at Alvin Ailey, and Hot 97 Summer Jam's 20th Anniversary at MetLife Stadium. As BPM-PR Firm enters its 18th year, it remains committed to providing exceptional service to its clients and delivering outstanding results.
Headquarters
Denver, Colorado
Founded
2015
Company Size
16
Based in Denver, Colorado, Prim + Co is a marketing and public relations agency that allows for quick results. We forgo hierarchy for nimbleness to ensure that we get things done quickly in a competitive and fast-paced environment. Because we’re small, each account receives personal attention and account managers that truly care about your success.After working as the Director of Marketing and Public Relations for an international hospitality group, Prim’s founder saw a need for an agency that delivers both strategic marketing and innovative public relations. She believes that marketing and public relations should no longer be seen as two separate service categories. In order to become successful, the marketing and PR strategies need to align to support business goals. That’s why Prim combines the latest resources, tools and marketing strategies with media, community outreach and influencer engagement. This approach ensures real-time results on a local, national and digital level.
Headquarters
San Diego, CA
Founded
2014
Company Size
2
Power Digital empowers business growth for e-commerce, lead generation, and B2B companies around the globe through strategic digital marketing initiatives.
As Power Digital’s PR arm, Covet beckons a new age of storytelling to secure meaningful earned media that creates lasting brand awareness and tangible momentum. With strategy informed by analytics, and driven by results, expect a unique, cross-platform approach to media relations.
Combining expertise, media relationships and hustle across our offices coast to coast, we design creative and custom strategies for traditional and new media platforms, compelling influencer campaigns, and unique experiential activations that bring disruptive brands to life.
Full-potential marketing. It’s how good businesses become great. Achieve your fullest potential today.
Headquarters
Denver, Colorado
Founded
2004
Company Size
45
Communications Strategy Group (CSG®) is a strategic communications and marketing agency that provides public relations, content marketing, brand communications, corporate communications, social media and design services for Fortune 500 companies and challenger brands across sustainability, financial services, healthcare, wellness, education, technology, aerospace and consumer industries.
Specialized Service Agency (Public Relations Agency)
Headquarters
New York, NY
Founded
2003
Company Size
444
5WPR is a full-service PR agency with offices in NYC and Miami. With over 300 PR professionals on staff, 5WPR can expertly serve a broad base of industries in B2C and B2B (Beauty and fashion, Consumer Brands, Lifestyle, Food and beverage, Tech, and Travel). 5WPR emphasizes the creation of unique PR plans for each client that are focused on raising their clients' brands, sales, and, ultimately, bottom-line results. 5W offers Integrated Marketing, Public Relations, Strategic Planning, Reputation Management, Celebrity and influencer Relationships, and Product Integration.
Headquarters
Bryn Mawr, PA
Founded
1998
Company Size
6
Buchanan Public Relations is an award-winning, national communications agency, rated in the top 200 firms in the U.S. by Forbes.We specialize in PR, digital and crisis communications.We’ve been in business for more than two decades with some of our original clients.Strategy is what drives us. We build communications plans that drive businesses forward.We use our backgrounds – as former journalists, corporate communicators, government and non-profit leaders – to help brands own and tell their stories.And we do it with:- Content- Media relations- Graphic design- Video- Social & digitalIf your needs are global, we can help.