Marketing is the business of promoting and selling products or services. It encompasses every action a company takes to find and attract an audience or target market for its products or services. The overall goal of marketing is to create a market, provide value, and maximize profits/revenue.
With the growing need for better products & services that provide value for customers, there’s hardly any business that can do without marketing strategy & services in these present times. Marketing creates an avenue for organizations to reach out, interact, and satisfy their customers’ needs to increase their customer base and boost their organizational growth. With the global digital marketing industry valued at over $500 billion, the marketing field is expected to expand in the coming years.
A marketing agency is majorly responsible for developing effective marketing strategies, implementing these strategies, and evaluating results to maximize return on investment (ROI) and increase its clients' revenue. Philadelphia, best known as the center of economic activity in Pennsylvania and home to five Fortune 1,000 companies with a GDP of over $500 billion, boasts some of the best marketing agencies in the US.
Marketing agencies are organizations that work with different companies or individuals to plan and execute their promotional plans. These days, all brands, celebrities, and even governments need marketing services and agencies. They can really make their lives easy by assessing what is required and then planning, designing, and executing on various platforms as they see fit.
Communicating with customers is the most important aspect of brand sales. Marketing can mean bringing awareness or reminding the customers of the products and services that exist. With the constant exposure to information, customers often forget about some brands. Marketing consistently can help overcome this issue.
Marketing agencies are important because they can develop a long-term plan for brands that is consistent and keeps up-to-date with the trends. Brands will benefit more from regular promotions compared to a one-time campaign. The agencies enable brands to stay on top of their minds and hold their market share.
A marketing agency can serve different functions to facilitate the brand and its needs. Some of the functions are listed below:
One of the main functions and benefits of a marketing agency is planning and developing promotions for brands. This includes identifying what is required, planning the promotions for different platforms, and developing or designing the executions and materials. These tasks make it convenient for brands to work with a marketing agency, as it becomes a one-window solution.
After the planning is complete, a marketing agency will coordinate with the brand’s teams and other vendors involved in the execution process. If the promotion plan includes social media marketing, the agency will negotiate and communicate with different channels for ad or material placements.
An important function of a marketing agency is monitoring the progress and impact of its executed campaigns. If the plan is conducted on social media, a full report with analysis is generated. If the promotion was through an event or a traditional method, the agency will conduct customer interviews or a market study to assess the impact.
Headquarters
Philadelphia, PA
Founded
2003
Company Size
81
M is a strategic and creative branding, advertising & interactive boutique. It was founded by an eclectic mix of philosophers, poets, artists and renegades to change the way people think, communicate and act through honest, informed, emotional connections.
Headquarters
Philadelphia, PA
Founded
1998
Company Size
30
Rooted in the art and science of good narrative, we're an independent marketing and communications firm that builds branded stories worth spreading. Founded in 1998, we deliver the impact and results of a national firm, with the attitude and expertise of a niche boutique. We believe that stories, more than any other communication, have the greatest power to change the way people think, feel and act. And the best companies and causes deserve to tell their best stories, in order to change the world for the better.
Whether your business' marketing approach needs an exciting new strategy or just a small jolt of energy, Navitas Marketing will learn your business and work with you to determine the competitive advantage needed to maximize your business’ potential growth.Our creative marketing and digital agency works closely with our clients to learn their business and provide a modern, energetic approach to lead generation, cutting edge marketing strategies, and maximizing return on investment. We are not your everyday agency. We roll up our sleeves and provide a unique approach to developing a marketing strategy that will grow your business.
Headquarters
Philadelphia, PA
Founded
2013
Company Size
29
As a full-service agency, 215 Marketing is constantly striving to develop, to stay ahead of the curve, and to put the needs of our clients' first. We collaborate with organizations across all industries and locations to build, strategize, and implement effective marketing programs, including online advertising, CRMs, and websites, landing pages, email marketing, and social media management, among others.Perhaps you are constructing your brand from the ground up. We provide workshops on budgeting, market research, and logo design to help you get started. Or are you ready for a more robust conversion strategy? We can assist with search engine optimization, analytics, paid advertising, email marketing, and content planning. Maybe you just want a custom website?—we can do that too. Regardless of who you are, we will get to know you and your business goals in order to ensure its success. Everything we do, from how we bill and consult clients to how we develop and craft marketing programs, is unique, independent, and totally aligned with your company's bottom line.We have expanded into a global, leading marketing agency, but we continue to provide you with boutique-style service that is tailored to your specific needs, no matter where you are. We adopt your objectives as our own and do everything in our power to ensure the growth and success of your business.
Headquarters
Philadelphia, PA
Founded
2001
Company Size
8
Piloting your brand through the modern web is more than a 'launch it and leave it' proposition. You need a digital agency that thinks alongside you and has the skillset to take you where you need to go.We're Splat. We provide a range of digital marketing services, including web design, development, content marketing, PPC and SEO. Our steady hand ensures that your brand finds its way to more visitors, more customers, and more profits.In operation since 2001, all our work hews to a philosophy that puts brand objectives first. Individual projects are not designed within a vacuum but rather conceived as part of a larger strategy to ensure internet marketing success.
Headquarters
Philadelphia, PA
Founded
2015
Company Size
21
Momentum is a Digital Marketing Agency specializing in various online services for small, local businesses. Our core strengths include SEM, SEO, Local Search, and Web Design. We can take care of various digital marketing needs including design, development, search recognition, and general consulting.
Our main goal is to empower small business owners. You have enough to worry about, and digital marketing is a hassle, so let us help grow your business organically.
Founded after college by two Penn Staters with prior startup experience, Momentum aims to not only provide small companies with a better digital presence, but also educate them by giving them the tools needed to drive more leads, calls and online sales! There's no 'one size fits all' approach. Our motive is to increase your bottom line while making the process uncomplicated and seamless for the business owner. Momentum currently has offices in Philadelphia.
Understanding your current digital footprint is the first step in determining the key issues your company is facing. From there, we work with you to provide all the necessary information and tactics aimed at increasing the strength of your online business. From a new mobile responsive website, to a full search engine optimization, we can provide the jump start to propel your business forward!
Stop thinking about what could be... and move with Momentum!
Get A FREE DIGITAL AUDIT Today!
Headquarters
Plymouth Meeting, Pennsylvania
Founded
2013
Company Size
14
i76 Solutions is a marketing and technology shop. We develop and execute media strategies and technology solutions to drive results for our clients.Similar to how an Interstate connects cities, we connect brands with consumers.
i76 Solutions began as digital marketing shop that was super focused on strategy, execution and analytics. We grew into a full-service marketing agency that prides ourself on delivering results for our clients.
We became one of the first Google Partners in the United States and have received several awards and accolades for our expertise in search (SEM), display, mobile and social media marketing and advertising. We assembled a team of designers and developers so we could control the entire digital process. We hired a team of veteran media buyers who know the markets and have long-standing relationships. Today, we are proud to be recognized as one of the Top Marketing Agencies in Philadelphia.
Born and bred in the city of brotherly love, we definitely have an allegiance to and a deep working knowledge of the city we call home. However, our team is made up of a diverse group of people and partners that have worked at some of the largest corporations and agencies in the world. It's that blend of experience that allows us to stretch our knowledge way beyond our backyard to service clients across the states and around the globe.
Headquarters
Philadelphia, PA
Founded
2015
Company Size
36
An innovative and dynamic group of marketing professionals committed to building lasting, mutually beneficial business relationships and fostering youthful talent.The purpose of Milk Street Marketing is to help our clients achieve their marketing goals and grow their business. Through dedication, thought leadership, and entertainment we strive to provide our business partners with remarkable experiences.
Headquarters
Philadelphia, PA
Founded
2015
Company Size
14
Elysium Marketing Group, LLC specializes in dynamic marketing strategy and upscale marketing creative. We believe that marketing should be an enjoyable part of every business. Elysium Marketing Group has the necessary combination of creativity and analytics to create a marketing strategy that solves your business objectives and ultimately gives you a positive ROI. Elysium Marketing Group engages in testing creative, messaging, subject lines, and anything else we can to determine what the right marketing strategy is for your particular business. Since no two businesses are the same, no two marketing strategies should be the same.
Headquarters
Jamison, Pennsylvania
Founded
1974
Company Size
8
Since 1974, Timmons&Company has been building brands and helping businesses succeed through strategic integrated marketing communications, advertising, and related services. We are focused on your success and believe that business outcomes and results are the best measuring stick for marketing programs and the client/agency working relationship. Today we provide a unique blend of cutting-edge tactics and personal service to a broad range of industrial and consumer clients.We concentrate on effectively positioning our customers and their products through research and understanding coupled with extensive strategic and tactical experience. Strict adherence to budgetary controls and award-winning creativity support every communication campaign we produce. To ensure that we deliver the highest quality products with excellent service from start to finish, we have been strategically aligned for many years with printers, web hosting and trade show facilities.Specialties:advertising agency, branding, strategy, positioning, marketing strategy, social media marketing, social media strategy, social media agency, advertising, facebook marketing, twitter marketing, youtube marketing, online marketing,
Headquarters
Philadelphia
Founded
1987
Company Size
20
Why Neff? Our mission is to make you look good. We're a multi-talented, multi-faceted agency that provides cost-effective but hard-hitting marketing services to our clients. We are a full-service agency specializing in retail, hospitality/tourism and real estate that provides virtually every service in-house, including:
Creative Services (broadcast, print, outdoor + interactive)
Strategic Media Buying + Planning
Direct Response
Public Relations + Social Media
Website Design
From website design to television commercials, media strategies to publicity, Neff is your one-stop shop for all of your marketing needs. Our clients are important to us and we make it a priority to get to know you and your business. Let Neff be your resource and you can relax and know that every project - large or small - will have our creative spark, attention to detail and commitment to customer service.
Neff welcomes you to browse our creative + publicity samples. You'll find that our client roster is as diverse as our talents, with many of our clients concentrated in the areas of retail, hospitality/tourism/destination marketing, business-to-business and real estate.
If you like what you see or want to know more about Neff, please give us a call at 215.627.4747. We'd love to show you why Neff should be your strategic marketing partner!
Headquarters
West Chester, Pennsylvania
Founded
2011
Company Size
7
Bad Rhino, a Digital Marketing Firm, utilizes Digital Marketing to help clients engage with current customers, target and locate new customers and clients, and ensure their brand is recognized and remembered. Through multiple social channels and Digital Marketing tools, Bad Rhino brings your company to the next level, encouraging transparency and immediate response to your customers. We help clients get noticed through thought leadership and targeted networking.
Headquarters
Harrisburg, PA
Founded
1992
Company Size
28
Pavone is a fiercely independent full-service marketing agency. Our bulldogged attitude is alive and well. Hungry. Fierce. Loyal. Tirelessly tenacious. Fearless and focused. Pavone is part of Pavone Group, with offices in Philadelphia, Atlanta, New York and Harrisburg.
Headquarters
Philadelphia, Pennsylvania
Founded
2007
Company Size
15
En Route provides strategic insight, marketing creativity and tourism expertise to develop efficient and effective programs that meet each client's specific goals and needs. Our team is experienced, resourceful and detail-oriented, always exploring innovative solutions without losing focus of your business goals and desired results. Utilizing a diverse network of partners, we will match the needs of your project with top professionals to provide the necessary proficiency and resources.What makes En Route unique is our focused balance of strategic development and tactical implementation. We are thinkers and doers, which makes us an efficient and flexible addition to any company or organization. And when it comes to tourism and hospitality projects, our vast hands-on experience enables us to hit the ground running. Our distinctive approach emphasizes the tourism product as well as the marketing campaigns.
Headquarters
Philadelphia, PA
Founded
2003
Company Size
144
DMi Partners is focused on driving real online business growth for our clients. And we’re not afraid to bet our own profitability on achieving success for you.We are PROUD to WIN THE RIGHT WAY, RIGHT NOW, as a TEAM.