Top Hispanic Marketing Agencies

Hispanic marketing agencies will leverage the cultural, language and community expertise to create tailored campaigns that will deliver better ROI.

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What is Hispanic Marketing?

Tailoring to the huge U.S Hispanic and Latin American population, Hispanic marketing is about taking in consideration this audience’s cultural values, favored languages, community nuances, and traditions to develop marketing strategies that are effective and resonate with those specific consumers.

Key Components of Hispanic Marketing

Bilingual & Multicultural Campaigns

One of the key elements of Hispanic marketing is dealing with the language difference. Marketers in this niche need to master messaging in both English and Spanish thinking not only about the translation itself, but also what concerns the cultural background.

Community & Grassroots Outreach

Trust and credibility are central components of Hispanic marketing. Thus, agencies must be in touch and partner with cultural organizations, community leaders, and festivals so that the audience is convinced by the strategy.

Influencer & Celebrity Endorsements

Another element used to position agencies in the sector as credible and trustworthy is engaging with community influencers and celebrities. This collaboration with hispanic musicians, TV personalities, and social media influencers will help agencies be endorsed.

Brand & Product Localization

A frequent strategy in Hispanic marketing is changing the product’s name, packaging and even brand imagery to adjust to specific cultural characteristics and social norms such as family traditions, particular holidays, and lifestyle imagery.

Unique Aspects & Challenges in Hispanic Marketing

1. Cultural & Linguistic Nuances

The first challenge is to deal with differences in the languages. Besides the obvious differences between English and Spanish, there is also the need of managing variations in Spanish. There are dialects that vary according to the region and consumers may prefer a campaign that is bilingual or, in some cases, including “Spanglish” features.

A second concern is with authenticity. Strategies must be accurate and well-researched to avoid tone-deaf or generic campaigns that will end up alienating recipients. Guaranteeing authenticity is key for building brand loyalty in the community.

2. Demographic Complexity & Market Segmentation

There is diversity both generationally and nationality related. Hispanic marketing strategies must be aware of how to develop messaging for the elderly population and for the younger generation. In addition, agencies must be conscious of the different cultural characteristics, values, and celebrations within the different nationalities (e.g. Mexican, Cuban, Colombian) that compose the Hispanic & Latin American community.

3. Regulatory & Compliance Factors

Regarding regulation and compliance, there are language requirements and legal disclaimers that agencies must navigate through. Depending on the state, specific regulations exist to oversee Spanish-language advertising, guaranteeing the protection of consumers, language accuracy, and truth in advertising.

On another note, specific guidelines are also present for sectors like healthcare, financial services, and alcohol marketing, which will consequently require customized communication that is adequate to regulations locally and nationally.

4. Rapidly Evolving Digital & Media Landscape

The hispanic community is more active than the average in social media and mobile channels which requires that agencies develop strategies catering to these platforms. Not only that, but there is also the growing OTT & Streaming services, which is rapidly evolving in terms of bilingual content, which fosters novel possibilities for targeted advertising and brand-integrated content.

Why hire a Hispanic-focused agency?

Sector-Specific Knowledge & Expertise

Hispanic marketing agencies will master the adjustment of the creative concepts and imagery in a way that resonates with hispanic cultural traits, humor, traditions, and sentimental triggers that are unique to these consumers. These agencies will also count with the expertise of proficient translators and copywriters, guaranteeing that the translation is not merely literal, but that it actually transmits the intended messaging.

Industry Relationships & Community Networks

Agencies in this sector will also leverage from local partnerships. They have substantial relationships with Hispanic community leaders and event planners in the sector, besides also having ties with media channels that speak to Latino communities. In addition, they also leverage the engagement and credibility of having established ties with Latino influencers, radio, and TV, that facilitates the connection of brands with the Hispanic audience.

Better ROI Through Cultural Insights

Finally, an advantage of hiring Hispanic-focused marketing agencies is the better ROI drawn from cultural expertise. Agencies in this sector will know the better channel to use (e.g. Univision, Telemundo, Youtube en Español) in order to optimize ad efficiency.

The better ROI also comes through analyzing culturally relevant metrics that are frequently bypassed by other agencies, such as bilingual social engagement, community event participation, and cross-generational referral patterns. Lastly, these agencies are also able to rapidly launch an impactful campaign. With pre-established effective models that engage Hispanic audiences, enabling a faster campaign rollout.

Best 15 Hispanic Marketing Agencies

Captura Group

1. Captura Group

Specialized Sector Agency (Hispanic Marketing)

Captura Group

Headquarters

San Diego, CA

Founded

2001

Company Size

21

About Captura Group

Founded in 2001, we are established an industry leader by successfully leveraging the power of innovation and cultural intelligence to accelerate growth for our clients.Captura Group is a certified Minority Business Enterprise & Women Business Enterprise.

Hispanic Group

2. Hispanic Group

Specialized Sector Agency (Hispanic Marketing)

Hispanic Group

Headquarters

Doral, Florida

Founded

2002

Company Size

34

About Hispanic Group

Hispanic Group was founded in 2002 to address the needs of a minority that was previously underserved: U.S. Hispanics. Our approach is based on thorough investigation and analysis of sociocultural changes, trends, and the everyday reality of Hispanics to gain a deep understanding of their culture. As a minority-owned agency, we are committed to delivering top-quality services and ensuring that we never leave any task unfinished.At Hispanic Group, we work closely with our clients to achieve their set objectives. We strongly believe that effective communication and a committed partnership are key to achieving outstanding results. We strive to become an extension of our clients' teams, understanding their motivations and struggles as if they were our own.With our digital-first approach, we provide innovative brand solutions that reach consumers across their entire conversion funnel. We craft strategies that serve them at every stage of their journey, and we understand the evolution and the importance of multiculturalism and the Latin influence in today’s dynamic market.We are passionate about serving the Hispanic community and are committed to delivering exceptional results for our clients. We pride ourselves on our ability to navigate the complexities of this market and provide our clients with the tools they need to succeed.We hearWe knowWe liveWe loveWe are Latino Culture

11/11 MEDIA

3. 11/11 MEDIA

11/11 MEDIA

Headquarters

Houston, Texas

Founded

2009

Company Size

9

About 11/11 MEDIA

11/11 Media is an advertising agency that provides and implements the best cost-effective methods to reach our client’s target market. Our clients are our focus. Your needs. Your goals. Your success. Everything is possible with our team of professionals!

Services
Branding
Content Marketing
Digital Marketing
Graphic Design
Marketing Strategy
Media Buying
Public Relations
Social Media
Video Production
Sectors
Construction
Food
Hispanic Marketing
Legal
Real Estate
The Group Advertising

4. The Group Advertising

Specialized Sector Agency (Multicultural-Hispanic Marketing)

The Group Advertising

Headquarters

Orlando, FL

Founded

2006

Company Size

6

About The Group Advertising

TGA is one of the fastest growing independent multicultural, multidisciplinary advertising and digital agencies in the USA. We consistently generate high-impact results across all platforms and cultures. Plus, we can add a significant new revenue flow with our strong expertise in the growing Hispanic markets.

Founded in 2006, our team is comprised of high-level professionals who bring game-changing expertise from around the world - USA, Europe and Latin America. We make brands culturally relevant.

Services
Advertising
Branding
Creative
Digital Marketing
Graphic Design
Market Research
Media Buying & Planning
Public Relations
Social Media
Web Development
Sectors
Multicultural
Mel Rodriguez & Co

5. Mel Rodriguez & Co

Specialized Sector Agency (Hispanic Marketing)

Mel Rodriguez & Co

Headquarters

Los Angeles, California

Founded

2018

Company Size

1

About Mel Rodriguez & Co

We are a team of young and invigorated marketing professionals on a mission to educate and connect companies with the increasingly growing U.S Hispanic population. We help companies create a relationship with their existing Spanglish speaking millennial women and tap into new customers with a highly targeted approach. We bring a young and refreshing approach to everything that we do.Our company is grounded in our core values to operate first and foremost from a place of authenticity, reliability, and passion.The Hispanic American population is only growing in size, their spending power increasing, our services will allow companies that want to have a seat at the table as a multinational company obtain and retain that by helping them connect with one of the largest and fastest growing cultural populations, the U.S. Hispanics.We consult and strategize with companies to identify how their company can authentically reach this customer segment. We then assist their team in building a campaign that will reach this audience in familiar and organic ways. - Consumer Insights & Strategy - Campaign Creative & Development - Digital Asset Production - Social Marketing

Best For: Mel Rodriguez & Co. is an ideal choice for businesses looking to authentically connect with the growing U.S. Hispanic market through digital marketing campaigns.
Services
Advertising
Branding
Content Marketing
Digital Marketing
Market Research
Marketing Strategy
Media Buying & Planning
Public Relations
Social Media
Video Production
Nanato Media

6. Nanato Media

Nanato Media

Headquarters

Austin, Texas

Founded

2018

Company Size

11

About Nanato Media

We're the leading full-service Hispanic marketing agency for law firms. Our mission is to increase access to legal services among Latino communities, and simultaneously, help lawyers break into the fastest-growing population in the U.S.

Services
Advertising
Branding
Content Marketing
Marketing Strategy
PPC
Public Relations
SEO
Social Media
Web Design
Web Development
Sectors
Notable Clients
  • Oscar Garza
  • Alonzo Campos
  • David L. Sanchez
  • James Vasquez
  • Parag Bhosale
  • Spanish + Media

    7. Spanish + Media

    Specialized Sector Agency (Hispanic Marketing)

    Spanish + Media

    Headquarters

    Chicago, IL

    Founded

    2013

    Company Size

    5

    About Spanish + Media

    Spanish+Media is the U.S. Hispanic digital marketing agency for brands looking to scale in the U.S. Hispanic market. Through the seamless connection of cultural relevance and digital marketing, our performance-driven campaigns help brands acquire more U.S. Hispanic customers.

    Services
    Advertising
    Branding
    Content Marketing
    Conversion Rate Optimization
    Digital Marketing
    Market Research
    Media Buying & Planning
    PPC
    SEO
    Social Media
    Notable Clients
  • AMC Networks
  • Groupon
  • Amazon
  • Acento

    8. Acento

    Specialized Sector Agency (Hispanic Marketing)

    Acento

    Headquarters

    Los Angeles, CA

    Founded

    1983

    Company Size

    43

    About Acento

    For more than 30 years, Acento has been a leading independent, full-service integrated marketing communications agency focused on the U.S. Hispanic and total US markets advertising. The agency provides Hispanic advertising and integrated communications services for clients including California Wells Fargo, Century Link, Pollo Campero, Northgate/Gonzalez Markets, TWN Sports, Western Dental, and others.

    Services
    Advertising
    Branding
    Creative
    Digital Marketing
    Influencer Marketing
    Marketing Strategy
    Media Buying & Planning
    Public Relations
    Social Media
    Video Production
    Sectors
    Automotive
    Energy
    Financial Services
    Healthcare
    Hispanic Marketing
    Notable Clients
  • Wells Fargo
  • Banner Health
  • CTCP
  • Yaamava'
  • Mitsubishi
  • d2H Partners

    9. d2H Partners

    Specialized Sector Agency (Hispanic Marketing)

    d2H Partners

    Headquarters

    Los Angeles, California

    Founded

    2014

    Company Size

    53

    About d2H Partners

    We are a minority & female owned Hispanic Advertising Agency and have been partnering with our clients for over 30 years. d2H is not only the Industry Thought Leader - we are truly passionate about the US Hispanic market. We continue to set the US standards for Hispanic Direct Response (DR) and our billings have landed us in the Top 50 Direct Response Marketing firms for the last two years. d2H understands the art of crossing over campaigns from the General to the Hispanic Market. Our key to success is transcreation - because it’s not just about translation, it’s so much more than that. We create culturally relevant campaigns that stay true to your English-language success yet still resonate with Hispanic consumers. Capitalizing on our unique blend of experience and expertise, d2H partners with you to create a complete blueprint for the Hispanic Market’s experience with your brand, product or service. We approach each campaign focusing on path to profit - creating a strategy and implementation in partnership with our clients. d2H believes in building brands one sale/ one customer at a time. The proof is in our performance - which we specifically define as a measurable transactional return on your campaign investment (ROI). d2H services break down to three key areas – 1. d2Hispanic Planning: market, budgeting and campaign blueprinting for telemarketing and digital qualification and transaction. 2. d2Hispanic Creative : creative development and production management for all distribution channels.3. d2Hispanic Media: planning and buying for traditional and digital media.

    Services
    Advertising
    Branding
    Content Marketing
    Digital Marketing
    Marketing Strategy
    Public Relations
    Social Media
    Video Production
    Sectors
    B2B
    Financial Services
    Healthcare
    Hispanic Marketing
    Non-Profit
    Retail
    Notable Clients
  • Lincoln Heritage
  • Great HealthWorks
  • Olivera Weight Loss
  • Spondylitis Association of America
  • Sequra Card
  • Casanova//McCann

    10. Casanova//McCann

    Casanova//McCann

    Headquarters

    Costa Mesa, California

    Founded

    1984

    Company Size

    121

    About Casanova//McCann

    Casanova//McCann is a woman-owned, minority-owned, full-service advertising agency specializing in reaching Hispanic consumers. Based in Southern California with offices around the country, we are one of the top Hispanic agencies in the U.S. We translate culture into business impact by getting to the heart of culture, and we create ideas that move people and brands.

    Services
    Advertising
    Branding
    Digital Marketing
    Public Relations
    Social Media
    Sectors
    Food
    Healthcare
    Hispanic Marketing
    Multicultural
    Notable Clients
  • Donate Life California
  • Denny's
  • Nesquik
  • Nature Valley
  • Nescafé
  • The Alario Group

    11. The Alario Group

    The Alario Group
    About The Alario Group

    Alario Group is a full service Advertising agency focused in the Hispanic market. Alario's area of main expertise is in local markets (especially Chicago). Alario Group's production house works with both Hispanic and general Market clients. Alario also has the capability, and experience, to produce Polish lenguage projects.

    Services
    Advertising
    Branding
    Content Marketing
    Corporate Communications
    Creative
    Market Research
    Marketing Consulting
    Media Buying & Planning
    Public Relations
    Video Production
    Sectors
    Automotive
    Education
    Entertainment
    Finance
    Healthcare
    Hispanic Marketing
    Hospitality
    Legal
    Political
    Retail
    Notable Clients
  • New Roots Films
  • Carfect
  • Jim & Guy
  • Obama for America (2012)
  • Pangea
  • The Axis Agency

    12. The Axis Agency

    Specialized Sector Agency (Multicultural Marketing)

    The Axis Agency

    Headquarters

    Burbank, California

    Founded

    2005

    Company Size

    23

    About The Axis Agency

    The Axis Agency is a minority-owned and managed, full-service marketing and communications agency specializing in engaging the new American consumer. We have delivered multicultural marketing solutions for close to two decades.We offer marketing, advertising, and communications across strategy, paid, and earned media, creative, and consumer engagement. Axis puts culture at the core of content-driven, omni-channel marketing campaigns for leading brands looking to engage multicultural markets. As America becomes more diverse and cultures and identities blend traditional marketing and demographic-based targeting have become obsolete. Axis’ omni-cultural approach helps brands, institutions and governments uncover universal insights that allow for the personalization of campaigns across culture, language, and lifestyle. Headquartered in Los Angeles, Axis also has an office in Miami. Axis is a part of the Interpublic Group of Companies (NYSE: IPG) and ranked by Advertising Age as one of the Top 25 Hispanic Advertising Agencies in the U.S. Axis is certified by the National Minority Supplier Development Council as a Minority Business Enterprise (MBE).

    Services
    Branding
    Content Marketing
    Digital Marketing
    Experiential Marketing
    Influencer Marketing
    Marketing Strategy
    Public Relations
    Social Media
    Video Production
    Sectors
    Hispanic Marketing
    Multicultural
    Folks Marketing

    13. Folks Marketing

    Folks Marketing

    Headquarters

    Aurora, Colorado

    Founded

    2019

    Company Size

    4

    About Folks Marketing

    We are a 360° local agency: Digital, Inbound and Hispanic that believes in the relationship between strategy and creativity like a motor to make our clients leaders.Tell us about your goals and we will work out solutions to reach your audience regardless of the channel or media.

    Services
    Branding
    Content Marketing
    Digital Marketing
    Graphic Design
    Logo Design
    Public Relations
    SEO
    Social Media
    Web Design
    Web Development
    Sectors
    Vaquero Advertising

    14. Vaquero Advertising

    Specialized Sector Agency (Hispanic Marketing)

    Vaquero Advertising

    Headquarters

    Dallas, Texas

    Founded

    2018

    Company Size

    11

    About Vaquero Advertising

    Vaquero Advertising is one of the best multicultural marketing agencies in Dallas. We have 5 years of experience helping brands expand their presence in the #Hispanic market. ✨Committed to delivering outstanding results, we work with a passion for each of our clients.

    Services
    Advertising
    Branding
    Content Marketing
    Creative
    Digital Marketing
    Experiential Marketing
    Influencer Marketing
    Marketing Strategy
    Public Relations
    Social Media
    Sectors
    Alcohol & Spirits
    Entertainment
    Hispanic Marketing
    Restaurant
    Travel
    Notable Clients
  • Michelob Ultra
  • Bud Light
  • Anheuser Busch
  • AeroMexico Delta
  • AEM
  • Milagro Marketing

    15. Milagro Marketing

    Milagro Marketing

    Headquarters

    san Jose, CA

    Founded

    2001

    Company Size

    4

    About Milagro Marketing

    Milagro Marketing us a full service advertising agency open for business in 2002. Historically Hispanic advertising has created communication messages that have been based in stereotypes. Its because of this that Milagro Marketing was born, our team is passionate about creating culturally relevant and socially conscious communications, advertising and creative. We reach, speak to, and embrace Hispanics through marketing communications.Milagro Marketing is where culture and creative intersect to create advertising communication that lets the consumer be introduces to a better understanding our our culture, with all it's color and history, with eyes rooted in the present.I encourage you to consider working with Milagro Marketing when considering reaching out to our rich Hispanic market.

    Sectors
    Notable Clients
  • National Compadres Network
  • Santa Clara County Health Department
  • Mushroom Council of America
  • Blueberry Council
  • Evergreen Valley College