Public relations (PR) firms leverage media attention to benefit their clients' products and reputations. This constitutes a form of “earned” or “unpaid” media, similar to paid advertising. For a PR agency, the primary goal is to have its clients’ names featured in the media.
PR companies frequently write and distribute press releases, organize special events, and conduct market research. They may also draft speeches and pitches, network, blog, and promote on social media.
PR firms strive to enhance their clients’ public image by utilizing the media. With their understanding of the companies, they can pinpoint positive messages and relay them to the press. While they can effectively manage negative news, they can also develop strategies to mitigate any potential damage.
Public relations (PR) is the promotion of a product, brand, or service through media coverage, press campaigns, interviews, and storytelling. PR is done through relationship management, and a good PR agency usually has a network of journalists and media on its panel for engagement on various campaigns.
A PR agency specializes in promoting brands and services through press coverage, interviews, and communication strategies across various platforms. A PR campaign is conducted through relationship management with the media and connections with channels or journalists. This type of campaign builds credibility for the brand in the eyes of customers.
A marketing agency employs diverse tactics, including, but not limited to, public relations, advertising, campaign launches, digital promotions, and video communications. Marketing agencies offer promotional services for brands, services, and products using a multi-platform approach and strategy. These agencies also work on collateral and enhance the brand through different strategies.
There are numerous benefits to hiring a PR agency. Companies can engage a PR agency to enhance their brands and establish credibility:
A PR agency employs various coverage and communication strategies that help to strengthen the brand’s credibility with customers. Customers prefer reading about the company and its brands through third-party sources and media posts. This type of coverage and promotion fosters integrity for the brand and reaches a wider audience.
An effective PR campaign is an excellent way to expand your brand and increase your customer base. It conveys the organization’s story, history, and inception in a more engaging manner than traditional advertising. Properly executed public relations will grow the brand organically and naturally, cultivating a loyal customer base.
PR campaigns are generally cost-effective and budget-friendly. Since public relations primarily relies on relationship management and networks, companies often pay less than they would for marketing through print or TV advertising or using out-of-home billboards. A consistent PR campaign will help establish the brand on a long-term basis.
Headquarters
Boston, Massachusetts
Founded
2005
Company Size
3
In 2005, I created my own public relations company. Drawing on my extensive media experience as a News Director for WBZ TV in Boston, WPRI TV in Providence and as the Head Writer for Good Morning America at ABC News, I am able to guide businesses, non-profits and individuals through the challenging world of creating and managing reputations.In 2017, I published a self-help pocket guide to public speaking. "Don't Just Say It: A News Director's Guide to Public Speaking" is a must have for anyone who wants to become more confident speaking to groups of any size, improve your public speaking skills and ensure your message is heard. Specialties: Public relations, public speaking, communication strategies, media training, video production, writing We are at the crossroads of traditional and non-traditional media. As the company matures we are providing the kinds of expertise clients need to navigate the landscape.
Headquarters
Boston, MA
Founded
1986
Company Size
28
Founded in 1986 and recognized as a leading marketing and public relations agency in Boston, CM Communications is a full-service marketing agency providing marketing consulting services to clients in a variety of industries. By integrating marketing efforts, including public relations, internet marketing, social media marketing, website development, advertising, graphic design, special events, and direct mail marketing, CM Communications delivers creative marketing strategies designed to successfully build brands, raise awareness among targeted consumer and business groups and deliver maximum results.
Headquarters
Portsmouth, NEW HAMPSHIRE
Founded
2009
Company Size
10
MindStir Media is an award-winning self-publishing company that offers Mind-Stirringly Easy Book Publishing. Our self-publishing services include mentoring from a bestselling author; custom book design; royalties up to 100%; self-publishing in paperback, hardcover, and ebook; book distribution and marketing. MindStir Media is partnered with Shark Tank's Kevin Harrington and Mariel Hemingway.Learn more about MindStir Media, including its president J.J. Hebert, a USA Today, Wall Street Journal and #1 Amazon bestselling author. Make sure to read the MindStir Media blog which covers self-publishing and book marketing:
Headquarters
Somerville, Massachusetts
Founded
2008
Company Size
2
All Heart PR started in 2008 as a one-woman public relations shop. Since then, the team has grown to give each and every client dedicated personal attention. The talent is deep and the love of rosé and dogs is real.
Headquarters
Boston, Massachusetts
Founded
1999
Company Size
22
THE PR FIRM FOR INNOVATIVE AND DISRUPTIVE BRANDS. BIG FISH PR is a boutique public relations agency that helps our B2B, B2B2C, and B2C clients build awareness and redefine their industries through thoughtful storytelling and strategic media campaigns. Explore our award-winning services and client work, and drop us a line to learn how our agency can elevate your brand.
Headquarters
Boston, MA
Founded
1996
Company Size
57
About The Castle Group:Headquartered in Boston with offices in Atlanta and on Maui, Castle leverages its local connections and global reach to create communications strategies that deliver business results through PR, events management, public affairs, crisis communications, social media, and marketing. Founded in 1996, the agency is a certified women-owned business and a member of the Public Relations Global Network, an exclusive community of more than 50 affiliates representing the world's major media markets. Client roster includes Fortune 500, high-growth start-ups, social justice, equity-focused nonprofits, and privately held corporations. Castle works with clients across industries from education, life sciences and healthcare, to real estate, energy and technology. Find Castle and its clients online, in person, in their communities and around the world.
Headquarters
Boston, Massachusetts
Founded
2020
Company Size
7
Crackle Communications is a public relations agency that works with good companies only. We know communications, social media, branding and creative services cold. We’re a remote-first agency built for now, with deep experience connecting stories to their audiences. Warning: we’re transparent, picky and fearless.
Headquarters
Boston, MA
Founded
2002
Company Size
36
fama PR is North America’s premier boutique PR firm for technology companies. We deliver superior results and unmatched client service by using experienced PR professionals who apply a common sense, hands-on approach to both strategy and tactics. Working closely with our clients, we create customized communications plans that are directly aligned with business objectives to help increase brand awareness and drive revenue.Headquartered on the Boston waterfront in the city’s dynamic Seaport Innovation District, fama PR has been named Boston’s #1 company to work for FOUR years in a row. And fama is the only PR firm named to the Boston Business Journal's "Best Places to Work" 7 years in a row.
Headquarters
Boston, Massachusetts
Founded
2012
Company Size
2
Little Bird Boston is a Boston-based communications consulting company, specializing in marketing and PR for small businesses, startups and non-profits. We provide flexible, professional services tailored to your business needs to ensure that you hit your target goals. We operate with honestly and integrity and work to provide our clients with value, understanding the challenges that they face themselves as business owners.Since 2012, we have worked with local and national companies looking to amplify their messaging and grow their brand presence. With a background helping lifestyle, hospitality, education, health/wellness industries along with B2B clients, we determine the best way to make an impact within your budget. Our clients love to work with us because we're flexible and focused, and provide them with the benefits of a marketing and PR team without the expense and commitment of in-house employees or larger, more traditional agencies. We work with you to develop a customized plan to support you where you need it. We provide project-based services such as copywriting or launch PR campaigns, and have retainer relationships with many of our clients, who view us as their all-in-one marketing and PR solution and an integral part of their business.
Headquarters
Boston, MA
Founded
2000
Company Size
30
We are an independent public relations agency that inspires and influences the people you care about most. Our campaigns help boost integrity and loyalty, edge out the competition, manage your risk and build support for your vision.We craft tailored strategies to amplify your reach and engage the right audiences at the right time. From traditional press to powerful content and digital campaigns, we make your voice heard.Your company is only as strong as its reputation. We also help organizations prepare for and weather crisis events that can damage even the most stalwart brands. From cyber breaches to leadership transitions and litigation, we help executives communicate in even the most complex of circumstances.Denterlein is a partner firm in PR World Alliance, with representation in major cities throughout North America, South America, Europe, Africa, and the Pacific Rim. Working with our partner members of the Alliance, we provide a complete range of PR and press relations services worldwide, giving your communications, messages, and brand an international presence.
Headquarters
Boston, Massachusetts
Founded
2004
Company Size
27
Integrated. It’s safe to say that’s our favorite word at marlo marketing. There’s nothing we love more than being entrusted with our client’s brand strategy from beginning to end. Starting with the name, logo and brand collateral. Segueing into website design and development. Ensuring that the brand voice is vibrantly distinctive and consistent across every channel. And then strategically determining the best platform(s) on which to build the brand — PR, advertising, social media, direct mail, email marketing, celebrity endorsement, apps…the list is endless. With locations in Boston and New York City marlo marketing is a full-service integrated agency representing best in class consumer products and services, offering strategic public relations, marketing counsel, and creative services for start-ups to Fortune 500 companies.
Headquarters
Boston, Massachusetts
Founded
2017
Company Size
1
Headquarters
Boston
Founded
2012
Company Size
1
Loeber Communications is a boutique luxury travel PR firm specializing in creating and executing bespoke strategic national and international public relations, media and social media campaigns for luxury boutique hotels & resorts and luxury hospitality-related clients.