Public relations (PR) firms use media attention to their advantage to benefit their clients’ products and/or people. A public relations firm’s fundamental goal is to publicize its clients’ names in the media. “Earned” or “unpaid” media is similar to paid advertising in this regard.
Public relations agencies aim to enhance a company’s public image through the media. They often produce press releases and disseminate them to the media, plan special events, and conduct market research.
They may create speeches, proposals, market research, networking, blogs, and social media promotions. Using their company expertise, they can discover good themes and present them to the media.
The good news is that they can deal with bad news, but the better information is that they can also find a way to minimize the harm.
A public relations agency can do a lot for your brand and company. A good PR campaign works to build your brand image and reputation. Usually, a PR campaign includes consistent media coverage, interviews, and reputation management activities. These activities regularly support the brand image and tell the company’s story.
Good PR campaigns build credibility and provide brands with good coverage in the press. This helps in creating an organic buzz around the brand. Reading about a brand in a magazine or online through a media source creates interest for the customers and a natural top of mind for the brand.
A PR agency plans and implements activities that help to build your brand through press coverage, interviews, articles, and social media posts. These campaigns are aimed at building credibility and reputation through storytelling and articles. A PR campaign can be implemented one time or regularly.
A marketing agency, on the other hand, takes care of multiple promotion avenues. They can arrange events, launch products or services, and do advertising, digital activities, and PR. A marketing agency usually works with a combination of promotional activities for your brand.
Commonly, a PR agency will review your brand and devise a strategy based on your needs. The first steps a PR agency will take are:
The PR agency team will first review and study your brand’s needs to identify the areas that need the most work. Usually, the PR team will work with your team to understand the story and history behind the brand and then come up with a communication plan to reach the target audience.
Once the brand’s needs are reviewed, the PR agency team will revert with a strategy and a plan to reach the target audience. This plan will include media coverage tactics, interviews with journalists, influencer posts, and other ways to convey your brand’s message to the audience.
Once the plan is agreed upon, the PR agency mobilizes its sources and relationship networks to execute the activities. Once implemented, they monitor its success and modify the strategy if necessary.
Headquarters
New York, NY
Founded
2004
Company Size
45
Becca stands at the intersection of what people eat, where they stay, and what they buy, with nearly two decades success generating demand, awareness and revenue for some of the best brands in the world. With offices in New York City & Los Angeles, the agency has been recognized by the New York Observer’s 50 Most Powerful PR Firms (#11 in 2019) and most recently by Forbes’ 2021 Best PR Agencies in America.
Finance Monthly Magazine named MACIAS PR the 2015, 2016 and 2017 PR Firm of the Year. In 2017, marketing peers named MACIAS PR "Strategic PR Firm of the Year" based on our innovation and deliverables. City & State Magazine named, Mark Macias, to their Political PR Power 50 List in New York. He's also a frequent contributor to Forbes, Entrepreneur and CNBC.Our founder, Mark Macias, has a deep understanding of how the media works from a national, regional and local perspective. He's worked inside the newsrooms of NBC, CBS, KTVK, the Arizona Republic and King World Productions. As Executive Producer with NBC in New York, Macias approved and vetted story ideas from publicists, reporters, producers and viewers. He was also Executive Producer for a national business show syndicated by NBC. This insider background in programming and editorial gives every campaign an edge when it comes to securing media placements for our clients.MACIAS PR has run B2C and B2B media campaigns for clients in health tech/healthcare, technology, finance, service sector (legal, compliance, realtors, cyber security), asset management and nonprofits. Their clients have appeared in the most influential news organizations around the world, including the New York Times, Financial Times, Wall Street Journal, Barron's Magazine, Washington Post, CNN, Fox News, CBS News, CNBC and others.
Headquarters
New York, NY
Founded
2010
Company Size
89
Small Girls PR is a creatively-driven media relations, influencer and experiential agency championing a personal approach to public relations.Our clients range from Fortune 500s to stealth startups. We've handled mergers for GE, took challenger brands like Billie & Hinge from launch through acquisition, produced a Kamala Harris-hosted block party as counterprogramming to Trump's Juneteenth rally, and catapulted Olay’s Super Bowl ad to the cover of AdWeek.“One of the most successful boutique PR agencies” - BuzzFeed“The team consistently produces clever PR campaigns that draw attention from major media outlets” - Forbes. We're a team of 80+ and growing.
THE CONSULTANCY PR is a public relations and digital communications firm with offices in Los Angeles and New York to serve national and international brands within the design and lifestyle categories. Named one of America's Best PR Agencies by Forbes, our team consists of strategic communicators, expert storytellers, and big thinkers who are unapologetically creative in their ability to develop campaigns and shape narratives for the people and products that define our daily lives.
An NYC-based communication and relations agency specializing in creative storytelling and establishing a presence in new markets.We can help craft messaging, research your target audience, connect you to valuable partners, and help promote your brand. We will craft a tailored strategic communications and action plan and help you to execute it.
Specialized Service Agency (Public Relations)
Headquarters
New York, New York
Founded
2015
Company Size
18
JMP Public Relations is a PR Firm for startups. Founded by the author of "You Need PR," the firm has a track record of helping small businesses achieve disproportionate reach, especially through broadcast media. They see themselves as an extension of your team and invested in your success. This is reflected in their services; while their core is public relations, they understand that success for small businesses comes down to how a holistic brand is perceived. To this end, they also provide consulting on improving your branding, website, and social media.
Headquarters
New York, NY
Founded
2014
Company Size
22
EvolveMKD is a Digital Communications & PR Agency headquartered in New York. We create consumer and professional campaigns, take them out into the world, and measure their impact. We’ve been named one of the Best PR Agencies and our services span Public Relations, Digital Media and Social Media.
HUNTER is an award-winning consumer marketing communications firm with offices in New York, Los Angeles and London and partnerships that extend our reach globally. Beginning with research-driven insights, HUNTER executes strategic, integrated programs that build brand equity, increase engagement and drive measurable business results for consumer products and services. The 230+ person firm employs a powerful blend of marketing solutions including strategic planning, earned media relations, social and digital media, talent and influencer engagement, experiential marketing, multicultural outreach, and content creation and distribution across all platforms and channels to earn attention for some of the world’s best known and most beloved brands.
Founded in 1989 with a specialization in food and nutrition, HUNTER has grown into one of the most respected mid-size marketing communications firms in the country, proudly serving a broad range of esteemed companies and brands across the Food + Beverage, Wine + Spirits, Health + Beauty, Home + Lifestyle, Retail + Ecommerce, Travel and Education sectors. Our motto is “we earn it,” and at HUNTER we focus on doing so in three key areas: earning consumer attention, earning client relationships and earning staff dedication. Our creative approach, client service-orientation and values-driven culture has led to one of the longest average staff tenures in the business and some of the most enduring client relationships including TABASCO® Pepper Sauce, our first client 32 years ago and still a client today.
Headquarters
New York, New York
Founded
1992
Company Size
79
With expertise in brand development, social media strategy, content creation, creator relations, experiential design & events, and over 30 years in media relations, Magrino serves as the ultimate connector across the entire communications ecosystem to keep your story trending and driving consumer preference for your brand. That is the reason some of the world’s most revered lifestyle brands turn to us — and return to us. Magrino continues to be run by its Chairman & CEO Susan Magrino, along with a diverse team of communications experts focused on staying ahead of the ever-evolving media ecosphere. An all-star team, multi-category reach, cross-channel expertise, industry connections… Access granted. Magrino grants you access to the buzz and network you’ve been waiting for.
Headquarters
New York, New York
Founded
1993
Company Size
90
Marino is a full-service strategic communications firm founded in 1993, with offices in New York City and Los Angeles. We develop and execute customized public relations, digital and marketing programs that support our clients’ business and organizational objectives.Our clients include international, national and regional businesses, trade associations, community organizations, institutions, and not-for-profits. Our representations run the gamut from global Fortune 100 companies to local neighborhood businesses and groups. Our client base spans a full array of market sectors: real estate, energy, community development, economic development, healthcare, education, consumer, lifestyle, non-profit, financial services, media, publishing, and professional services.
Specialized Sector Service Agency (Food & Bev Public Relations)
Headquarters
New York City, N.Y.
Founded
1993
Company Size
8
Benvenuti PR is a full-service public relations, marketing, and social media agency specializing in the hospitality and food and beverage industries. Founded in 1993, it has developed relationships with trade publications and local media in NYC. With a staff that speaks Italian, Portuguese, and Spanish, they have worked with brands to execute events across the world, with a major focus on Brazil. However, their core expertise is working with U.S. brands, specifically local ones based in NYC, that can benefit from their connections with local media.
Headquarters
New York, NY
Founded
2005
Company Size
15
BPM-PR Firm (Beautiful Planning Marketing & PR) is a leading PR firm known for crafting unique media messages that move the world by implementing innovative PR strategies and delivering unparalleled PR campaign results. Since 2005, the company has established itself as a trusted partner to prestigious global brands, enterprises, unicorn companies, and emerging startups. Recognized in 2021 by Forbes as One of America's Best PR Firms, the agency intricately designs media campaigns to layer and level up its clients’ PR efforts.This top PR Firm's commitment to excellence has been recognized multiple times, notably awarded by Newsweek as one of Americas Best PR Agencies for 2024. Highly regarded for cross-industry work in fashion, beauty, lifestyle, technology, wellness, experts, event PR, and corporate communications, BPM-PR intricately designs each media campaign to layer and consistently level up its clients' PR and media efforts. The process is achieved through media mentions and incorporating electrifying campaign ideas, strategic partnerships, sponsorships, awards, influencer engagements, events, and more. Though NYC based, the firm's clients span the globe with national and international PR campaign services. Prominent and esteemed brands on the BPM-PR Firm roster have included Armitron, Bellabeat, The Moulin Rouge, Sabon, The Mane Choice, iOne Digital, Cougar Shoes, Us Weekly's Most Stylish New Yorker Event, The Dance Magazine Awards at Alvin Ailey, and Hot 97 Summer Jam's 20th Anniversary at MetLife Stadium. As BPM-PR Firm enters its 18th year, it remains committed to providing exceptional service to its clients and delivering outstanding results.
Headquarters
New York, New York
Founded
2006
Company Size
17
IMAGINE PR is a luxury hospitality and travel public relations firm based in New York City with global reach. We are a team of enthusiastic, smart and pro-active individuals with a passion for travel and a knack for the media. Our clients are leaders in experiential luxury travel who value us for our ingenuity, love of travel and our in-depth understanding of the changing media landscape. We plan, execute, and follow-through with relevant, timely, cost-effective public relations programs targeting traditional and evolving media to deliver exceptional media coverage for our clients.IMAGINE PR is part of an international network of independent travel and tourism representation companies. Our partner agencies are experts in marketing, sales and public relations, serving leading travel, hospitality and destination clients.
Specialized Sector Service Agency (Tech PR Agency)
Headquarters
New York
Founded
2009
Company Size
33
Crenshaw Communications is a full-service New York Tech PR Agency that offers creative and public relations campaigns. They work with established brands and early-stage startups and support clients across various tech industries, including ad tech and mar tech, AI, eCommerce, Cybersecurity, and retail. While they are a tech PR firm, they work best with companies that can support traditional PR campaigns rather than those that require knowledge of a deep tech firm. In particular, they have had a lot of success amplifying brands that can easily tie into current news cycles and those whose founders have a niche of expertise and ability to showcase it on traditional media and podcasts.
Specialized Sector Service Agency (Fashion PR Agency)
Headquarters
NYC, New York
Founded
2004
Company Size
22
AMP3 PR is a boutique PR firm based in NYC that specializes in fashion, beauty, and lifestyle PR campaigns. They have consistently been named one of the top firms in the country for their work in the fashion & beauty industry. Its clients benefit from three core specialties: traditional PR, social and influencer marketing campaigns, and experiential PR and events. Through these, AMP3 PR can harness the power of influencers, talent, content, and media to develop narratives for its clients.
Mariposa Communications was founded with a desire to combine the intimate services of an in-house public relations department with the wide range and exciting offerings of a boutique agency. Specializing in fashion accessory brands, we work intimately with our designers to meet all their needs. We offer a diverse range of public relations services and customized strategic marketing plans for increased sales and stronger brand positioning.Our team provides the best possible experience for our clients by consulting on trend forecasting, design ideas, marketing materials, events and retail strategy. Based in New York City, we are ideally located to handle all pitching, press releases, and subsequent securing of placements and features in every type of media, both new and traditional. Mariposa Communications focuses on long-term growth. We thrust emerging brands into the spotlight and established brands into the top tier. We are a new, fresh, and exciting choice for all fashion public relations needs.
Specialized Service Agency (Public Relations Agency)
Headquarters
New York, NY
Founded
2003
Company Size
444
5WPR is a full-service PR agency with offices in NYC and Miami. With over 300 PR professionals on staff, 5WPR can expertly serve a broad base of industries in B2C and B2B (Beauty and fashion, Consumer Brands, Lifestyle, Food and beverage, Tech, and Travel). 5WPR emphasizes the creation of unique PR plans for each client that are focused on raising their clients' brands, sales, and, ultimately, bottom-line results. 5W offers Integrated Marketing, Public Relations, Strategic Planning, Reputation Management, Celebrity and influencer Relationships, and Product Integration.