Branding agencies are entities that help businesses actualize their vision and create a strong, positive perception of their brand in the minds of consumers. By combining elements such as logo, design, mission statement, and a consistent theme in effective branding strategies, they help companies not only differentiate themselves from the crowd but also build a loyal customer base. The resulting brand image then has a huge impact on the bottom line.
New York is the business hub of the world and the third-largest economy in the U.S. Its signature metropolitan center, New York City, is the single largest regional urban economy in the country — the best city for small businesses while also being home to some of the largest businesses in the world. To survive and stand out in this metropolitan center, businesses of all sizes and shapes rely on branding agencies — to redefine and reconnect their brands with their stakeholders.
A branding agency is an organization that specializes in creating a brand for your product or service. It usually starts by designing your logo or brand name and continues to develop the entire brand identity. However, you can hire a branding agency even if you already have a logo or brand name.
A branding agency will conceptualize, design, and develop your logo, brand, name, symbols, colors, brand identity, and communication pattern for your target audience. The agency works from the very start to set your product and service apart in the cluttered market. A branding agency will develop visuals and messaging for your brand.
A marketing agency will take your brand identity, communication, and visuals and help you promote them through various channels and platforms. A marketing agency uses tools such as advertising, digital marketing, social media posts, or broadcasts to promote your brand and create recall in customers' minds.
There are many benefits to working with a branding agency. You can have an in-house team, but a branding agency may be able to provide professional advice regarding the following:
When you work with a branding agency, you have a wider team pitching good ideas. These creative ideas are usually formed during numerous brainstorming sessions. Creative ideas help brands become viral and well-known in customers' minds.
A branding agency will have a competent team of professionals who will not only think of creative ideas but also come up with great ways of executing the vision. Your company will benefit from professional strategy, design, and execution of the brand identity without you worrying about it.
A branding agency will be able to provide you with multiple services that your internal team may not be equipped with. Starting from designing your logo and symbols to creating entire brand guidelines, a branding agency is able to build your brand from scratch.
Headquarters
New York, NY
Founded
2009
Company Size
10
RO NEW YORK is an international branding annd communications agency based in NYC. We consider ourselves specialized generalists, meaning we can make anything special. Since 2009, we’ve launched and revitalized emerging and established brands across many industries, including Marriott International, Johnson & Johnson, Hyatt International, and Hearst Corporation. Some clients require evolution. Others, revolution. No matter what, we keep it painless.
Headquarters
New York, NY
Founded
2017
Company Size
7
We are small but spirited. Idea challengers.Memory makers.Emotional string-pullers.Experience creators.Curiosity seekers.We are Verve Concepts.
Headquarters
New York
Founded
2010
Company Size
5
Squat New York is a digitally-driven creative agency, specializing in brand strategy, development and design solutions. Our process involves storming our collective brains with strategic conceptual thought. With inspiration in toe, we craft brand narratives that resonate and latch on. What we create runs through every vein of a brand, from its core identity to its evolution across all online and offline platforms. By delivering only the most meaningful and personalized brand assets, we transform the way businesses engage with the world. Our international perspective has allowed us to translate brand stories spanning a wide variety of industries – including real estate, hospitality, luxury, lifestyle, fashion, food & beverage and technology.WHAT WE DO- Branding & Positioning- Graphic Design- Web Design- Packaging Design- Motion Graphics- Marketing & Advertising
Headquarters
New York City
Founded
2008
Company Size
1
New York City's Leading Multi-Cultural Strategic Branding & Marketing Agency specializing in creating Digital Footprints, Communication Engagements and Public Affairs.
Headquarters
New York, NY
Founded
2000
Company Size
12
Innovative brand architects, at the forefront of visionary real estate and hospitality branding for more than 20 years.The Seventh Art approach is grounded in a profound love for architecture and design, travel and fashion, art and culture, innovative technologies and immersive experience, as well as development practices that include sustainability and preservation of the environment.
Headquarters
New York, NY
Founded
2015
Company Size
6
From fortune 500 companies to startups, our work spans industries ranging from real estate, CPG, professional services, hospitality, fashion, automotive, luxury goods, and tech. We empower companies by focusing on clear, strategic data-driven branding, and marketing that stands out to meet their business goals.
Headquarters
New York, NY
Founded
2016
Company Size
1
Kitchen, founded by one of Belgium’s Best Art Directors Christian Loos, works for national and international brands ranging from start-ups and scale-ups to leading global consumer brands and not-for-profit corporations, as well as design and advertising agencies.Our agency model is a platform of carefully selected international experts with a broad range of skills. With every new project, we form the ultimate Brand Team. This process allows us to guarantee a flexible and personal approach while delivering outstanding work. No unnecessary people or overhead. Never too many chefs in our Kitchen.Our work has earned us top advertising and design awards, including Cannes Lions, Clio, NY Festivals, Eurobest, Epica, and the London International Advertising Award.Our clients include Diageo, Brussels Airlines, Unicef, Spin, Oxo, Legion Paper, Exki, Global Citizen, Belcham, Nestlé, The Cookware Company, Walkers Shortbread, Carta Mundi, Agfa HealthCare, Sanzaar...
Headquarters
New York, NY
Founded
2008
Company Size
34
At W&CO we collaborate with the world's leading developers, hoteliers and municipalities to create places, brands and experiences that strengthen community.
Headquarters
New York, NY
Founded
1990
Company Size
373
Sullivan partners with organizations of consequence whose complex challenges bring forth decisions that have significant impact.
Whether that’s deciding who to trust with your investments or retirement plan, choosing where you go to college, or selecting a technology solution that changes how your company will operate, we help our clients reach their constituencies when and where it matters most.
Founded in 1990 by Barbara Apple Sullivan, we’ve helped top organizations uncover the humanity behind their complexity since our inception. Where other agencies focus on high-level awareness building, Barbara recognized an opportunity to help organizations with complex ecosystems use brand to reach customers at critical points of decision.
Headquarters
New York, NY
Founded
2002
Company Size
79
Every brand, regardless of its category, is the sum of all its interactions with its audiences. Most importantly, the brand experience must be defined, designed, and deliberately delivered.
Since 2002, our expertise, perspective, and non-traditional roots (no silos, layers, handoffs, or churn & burn) have made over 500 of our clients more relevant, resonant, and distinguished.
Strategic and creative problem solvers, we listen deep and dig deep to uncover hidden strategic insights that inspires creative that propels behavior change.
Let us show you how the brand experience is the brand.
Starfish. Brand strategy and creative communications.
Headquarters
NYC, NY
Founded
1986
Company Size
12
OUR MISSION:To Rewrite The Luxury Playbook, One Brand At A Time.OUR AGENCY:The O Group is a New York City branding and creative consultancy that specializes in uncovering unique brand capital for businesses interested in building relationships with a luxury lifestyle audience. We have spent the past 35 years hacking traditional agency models and have found a better way to build luxury and premium brands with actual purpose and meaning – allowing them to stand securely and far apart from trendy clones, pop impersonators, and shallow replicas. We do this by translating brand equity into useful and unique capital, uncovering audience relevancy and developing holistic brand platforms that communicate with boldness and clarity. In short, we inspire and guide luxury brands forward, transforming Good into Great.
Headquarters
New York, NY
Founded
2009
Company Size
12
Revolver New York is a full-service creative agency specializing in brand development, lifestyle marketing, product design and crafting bespoke experiences. We are a collective of entrepreneurs, designers, writers, thinkers, doers, musicians and artists, unified by the complete dedication to our craft. Our tight-knit group makes us nimble and quick to respond to our clients, and our varied backgrounds enable us to look at challenges from all angles and deliver unexpected, spot-on solutions. We are inspired equally by hip-hop and opera; Picasso and graffiti; the city street and the white cube; the pencil and the pixel, the heat of Miami and the cool-factor of New York City. Our approach is artisanal; our process is strategic; and our results are consistently original and above par.
Headquarters
Brooklyn, New York
Founded
2014
Company Size
20
All Good is a design and photography studio based in New York City. We work with companies within the food, beverage and hospitality industry to launch brands and create lasting artwork and content. We like to get our feet wet. We are a collaborative team of artists, graphic designers, photographers and web designers. We believe in the symbiotic relationship between these fields and their power to craft a thoughtful narrative and a fluid visual experience. In addition to our client work, we are constantly generating our own projects and initiatives. We like to stay busy and create.
Headquarters
New York, NY
Founded
2007
Company Size
195
COLLINS is a transformation consultancy with offices in San Francisco and New York City. Our work has won recognition from every major creative award show and has been featured in Fast Company, Rolling Stone, The New York Times, The Wall Street Journal, Wired, Vice, ABC and NBC News.We've recently been named Business Transformation Consultancy of the Year by Ad Age. Between 2019-2021, we were recognized as Design Agency of the year by Ad Age three years in a row and Design Company of the Year by D&AD.
Headquarters
Barbican, England
Founded
2009
Company Size
376
DesignStudio creates brands and experiences through radical collaboration. Our holistic, insightful and unconventional working methods go deeper and push further, to inspire deep connection within your teams and communities.We live and die by this philosophy, because we know it delivers remarkable change.
Headquarters
London, England
Founded
1996
Company Size
2721
Mother is one of the world’s most respected, independent creative companies. We started around one table with three people, all of whom shared the washing up. 26 years on, Mother has offices in London, New York, Los Angeles, Singapore, Shanghai and Berlin. From fast moving retailers and brands with global scale, to local jewels with local needs; we create ideas that are embraced by popular culture and deliver more powerfully as a result. Our ambition is to be a destination for the most creative minds in the world - this includes our clients.