The business world is changing. Gone are the days when business owners attempt to manage everything all by themselves. Smart business owners don’t look forward to employing professionals to stay on their payroll and manage things internally. What most CEOs do is hire the service of professional agencies. And since public relations is one the most important arms of any business, especially when it comes to shaping your reputation and how people perceive your brand, getting a good PR agency in San Francisco to work with would be a great idea.
As good as it may sound, hiring an agency to work with your brand can be both exciting and daunting. You must always remember that the quality of service that you get from the service provider determines, to a great extent, how people see your brand and your revenue. Here are the top factors to consider before choosing a perfect PR firm to work with…
You should never fall into the trap of big projects, big budgets, big agencies, or small projects, small budgets, small agencies. The most important thing is to check the capacity of the firm you want to work with to see if they can manage the scope of your brand. It is always better to work with PR firms whose coverage extends to all regions that you cover as well.
Understanding is key and important especially when it comes to outsourcing services. If they pitch ideas that won’t solve your problem, it is likely that they don’t understand your needs, and it may eventually be a waste of time and resources. Also, never give a go-ahead to any firm without listening to their strategy to know what they have for you.
Many people believe that when the word budget is mentioned, it simply means spending the least possible amount and saving more. But nothing could be further from the truth. Watching your budget means being practical about how much you should spend on PR and finding an agency that will give you the best quality service within the scope of your budget.
One final criterion is the agency's past results. Check out what they have done in the past, and be sure they have a track record that you can trust.
Specialized Service Agency (Public Relations Agency)
Headquarters
Miami, Florida
Founded
2022
Company Size
12
PR Hub is a public relations agency that specializes in data-driven PR and SEO. Its approach to data storytelling sets it apart from the competition. They use data to gain insights into target audiences, track ROI, create data assets for media, and optimize efforts for better outcomes for B2B and B2C brands. They have helped their clients increase sales, scale stakeholder relations, and position brands and their executives as market thought leaders.
Headquarters
San Francisco, California
Founded
2000
Company Size
33
Singer Associates Public Relations San Francisco is the leading public relations, public affairs, crisis communications agency in California. Singer Associates works for some of the nation's leading corporations, trade associations, government agencies, cultural institutions, and non-profits. The public relations firm has offices in San Francisco, San Jose, and Berkeley. Singer Associates is at the vanguard of almost every major issue in the State of California and the San Francisco Bay Area.Our expertise in energy and the environment, transportation, healthcare, housing, litigation communications, politics, labor relations, land use entitlements, real estate development, recycling, public affairs, public relations and crisis communications makes us the ‘go to’ agency in the San Francisco Bay Area and the State.In the course of our decade in business, we have been at the forefront of some of the most important and interesting public issues, including: Chevron, Calpine, Lennar, Stanford University, Lucile Packard Children's Hospital, Bay Area Rapid Transit District (BART), AC Transit District, Webcor construction, Transbay Joint Powers Authority, Recology, MBIA, California Pacific Medical Center, Washington Hospital of Fremont, Children's Hospital of Oakland, Coca Cola, Anschutz Entertainment Group, Bay to Breakers, Hotel Council of San Francisco, AutoReturn, Taco Bell, Draper Fisher Jurvetson, and others.
Headquarters
San Francisco, CA
Founded
1990
Company Size
16
At LCI, "We believe in ideas that create change. We craft compelling stories. And, we communicate." Named US' #1 PR #1 Healthcare PR Firm (Ragan's), award-winning San Francisco-based LCI helps businesses grow utilizing innovative marketing communications, public relations, digital, social media and video strategies. Celebrating 30 years, Landis PR's awards include: Gold Quill (IABC), Silver Anvil (PRSA national), SF Agency of the Year (PRSA SF), PR News Agency Elite 100, Forbes top 200, Bulldog Award: Social Media & PR; TopPRAgencies's #1 U.S. social media agency; SF Bus. Times named LCI a top LGBT owned business and one of SF's Fastest Growing SF Businesses. LCI services healthcare, technology, consumer, B2B, environmental, financial services, real estate, retail, consumer technology, food/beverage, hospitality and non-profit clients. Clients: UCSF, Velodyne Lidar, Sutter Health, Centre for Neuro Skills, Save the Redwoods League, Walmart, Merck, Lucile Packard Children's Hospital Stanford, Whole Foods Market, Match, Old Navy, California Bank & Trust, Carrington College, Northstar Memorial Group, Global Alzheimer's Platform, Merck, Johnson & Johnson, Emirates Airline, Tiffany & Co., CA Academy of Sciences, MetLife, Kimpton Hotels, SF Symphony & NBC Universal. Founded in 1990 by David Landis (now retired), LCI is now headed by President Sean Dowdall and is the SF member of PR Global Network (PRGN), with 50 PR affiliates globally. Services: marketing/communications, PR, social media, digital services, video, media training, advertising, community relations, public affairs, crisis communications, branding & more. LCI is a corporate diversity supplier, accredited by the Nat'l Gay & Lesbian Chamber of Commerce & a member of SF's Golden Gate Business (LGBT) Assn. LCI also is a SF Local Business Enterprise (LBE).
A full-service PR and communications agency serving clients internationally and throughout North America, Graham offered strategic public relations and social media for companies and nonprofits across three practice areas: high-tech, consumer lifestyle/travel, and health/wellness. The firm built its solid reputation on highly creative and results-driven work as well as notable launches and relaunches embedded with Original Thinking – its trademarked approach. Graham’s successful track record working with both established and emerging organizations provided results and excellence in the following core competencies: national and international media relations, comprehensive company and product launch programs, online PR, strategic communications, branding/positioning, social media and content creation.In the last 15 years, the agency received more than 100 national and international communications awards. Based in San Francisco, Calif., since 1996, Graham operated in 11 countries through Plexus, its exclusive organization of international PR agencies.
Headquarters
San Francisco, CA
Founded
2011
Company Size
11
Mighty is a boutique agency that works with companies changing the way we work and play. We pull from deep experience to create bespoke PR programs that set companies apart and strategically fuel their growth. Mighty helps young companies make their debut, guide established brands to category dominance and partner with industry leaders to speak authentically to the masses.Started in 2011, we are based in San Francisco with offices in Los Angeles and Austin. A network of like-minded global partners extends our reach worldwide. 2020 Bulldog Reporter Best Consumer Product Launch for Caffeine (Bronze) 2019 PRWeek Outstanding Boutique Agency Finalist 2019 SABRE Finalist for Experiential Trade Show for Lime 2019 PRNews Top Places to Work Honoree 2018 Bulldog Reporter Best Boutique Agency (Bronze)
Headquarters
San Anselmo, California
Founded
2001
Company Size
1
Founded in 2001 by Nicole Balin, Ballin PR & Marketing works with interior designers, architects, and musical talent to build brand identities. Every client is different, and our tailored campaigns reflect that individuality. We work closely with creatives to ensure their personalities and artistry are brought to life via print and digital media. Ballin employs a range of tactics such as PR, content marketing, and social media management to communicate messaging and ultimately support the business goals of our clientele. "The Internet is cluttered with content, but not always compelling stories," explains founder Nicole Balin, who has built relationships with music, shelter, and lifestyle journalists, bloggers, influencers, and industry insiders for over two decades. "Crafting the right narrative is at the core of good branding."After two decades in the music business, Nicole decided to expand the scope of her work to include her hobby and passion: design. Ballin's past and present clients include award-winning firm Charles Cunniffe Architects, homewares designer Julia B., interior designers The Wiseman Group, Kari McIntosh, FDG Design Group, and TV star and musical performer, Big Freedia.
Headquarters
San Francisco, California
Founded
1988
Company Size
4
Fineman PR provides full-service integrated communications, PR and digital performance marketing to serve your needs – all under one roof. For more than 30 years, we have tailored programs to drive brand value and customer loyalty, implementing strategies that build and safeguard our clients’ reputations. Communication is our lifeblood. We are principled strategists who can also execute like nobody’s business. We eschew spin for substance and keep our creative ear to the ground and eye on the prize – and your bottom line – to deliver results time and time again. We aren’t yes people. We are problem solvers who say yes to a challenge; strategic partners who know how to win.Fineman PR is a partner of IPREX, a $200 million network of independent communication agencies, with 1,500 staff and over 100 offices worldwide.
Specialized Sector Service Agency (B2B Tech PR))
Headquarters
San Francisco, CA
Founded
2003
Company Size
18
Sonos PR is a B2B Tech PR Agency based in San Francisco and London. They focus on helping companies increase their mindshare. Sonos's philosophy is that companies that “win” in a sector are the ones that people know best — and consequently trust most. Their success in this comes from having staff members who are immersed in deep tech and thus technical enough to understand and strategize for their clients from AI to telecom to manufacturing and electronics.
Specialized Sector Service Agency (Tech Public Relations)
Headquarters
San Francisco, California
Founded
2020
Company Size
22
Bateman is a tech PR agency in San Francisco. They are a strategic communications agency with a singular focus on tech, enabling them to develop deep expertise and familiarity with the go-to journalists in mainstream and trade media. They have consistently enabled well-funded startups and tech enterprises to gain prominent placement in top media like WSJ, Adweek, Entrepreneur, and CNBC. In all of these cases, they worked very closely with executive team members to promote them as thought leaders who could comment on trending media or survey results. For this reason, they are a best fit for companies that have a strong executive suite and a commitment to playing the long game on generating top-tier results.
Headquarters
San Francisco, CA
Founded
2006
Company Size
7
Since our start in 2006, the foundations of our success have been rooted in our pragmatic and transparent sensibility, meaningful industry relationships, keen sense of consumer trends, and genuine passion for sharing the stories of the crave-worthy brands we work with.
We’re strong believers that cookie cutter doesn’t cut it. With a proven ability to create and execute highly-tailored public relations programs that support sales and marketing goals, we help our brands grow, thrive, and maintain relevance. From thought leadership to influencer relations to event production to partnerships, everything we do is with an eye towards bolstering our clients’ marketing efforts and getting them in front of the audiences that matter the most.
Launched in 2004, Chamberlin Public Relations is a boutique PR agency specializing in the promotion of worldwide hotels and travel destinations.
Headquarters
San Francisco, CA
Founded
2009
Company Size
23
Spritz is a group of creative, like-minded individuals focused on a singular objective: formulate, develop and execute innovative marketing strategies, cutting edge interactive work and solutions to the many challenges businesses face.